![]() External Audience Account – Here, you can log all necessary instances belonging to the Marketing Cloud Accounts that are being linked and unlinked on the platform of Google Analytics.Tracking Parameters – Here, you can log necessary updates to the Urchin Tracking Module (UTM) parameter configuration of your Google Analytics account.Authorised Views – Here, you can successfully log necessary updates to your Google Analytics account, Views and Property configuration.Reporting Account – This entity allows you to log all the instances of your Google Analytics account that are being linked or unlinked in the platform of Salesforce Marketing Cloud.This platform allows you to audit the following entities: With the help of Google Analytics and Integration, you can log Marketing Cloud entries whenever a user updates their Google Analytics configuration. However, the “before” and “after” values are not logged in the system. It can be used for logging user and time for making changes in the SMS content. Through the platform of MobileConnect, you can audit the SMS content used for SMS marketing and make necessary edits to the same. With the application of MobilePush, you can make necessary edits to the messages drafted by the users on the application according to the specific requirements. This includes all the created, edited, deleted, published and unpublished content with respect to CloudPages. The application of CloudPages allows you to monitor the content and collections pertaining to the application. These events include manual imports, data extract automations undertaken in the Automation Studio and API calls. The logging of these data extension imports and exports allows you to capture all relevant events initiated through Automation Studio or API. It allows you to make suitable edits to the emails (such as log users and time) and monitor all data extension imports and exports. With the help of Email Studio, you can audit all the designs and content pertaining to the emails sent by users to their customers. It also facilitates the audit of the change in business units of the client organisation. ![]() Apart from these events, it allows you to audit all necessary User Agents and Session IDs on the platform. Through the app of Marketing Cloud Setup, you can avail all the Basic Audit Trail events. The Advanced Audit Trail can be availed by users through different applications for different auditing events. The Platform Encryption, Event Monitoring and Field Audit benefits that Salesforce Shield brings to users, beyond the basic platform capabilities, offer an. This platform comes with a retention period of 60 days. Just like the basic version, Marketing Cloud Advanced Audit Trail can be obtained through the data extracts of the Automation Studio and API. Advanced Audit Trail can be availed by the Marketing Cloud users by contacting their respective account executive.
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